Bootstraps Vs. Coattails: 10 Reasons it Pays to Use a Self-made Brokerage

Have you ever gotten up early on a Saturday, hit your local farmers market, and hurried home to make brunch afterwards? There’s just something magical about it. Something that gets lost when you eschew fresh eggs to bring home wilted produce and supermarket-variety jam instead. By wading through the crowd indoors, you’ve missed out on all the flavor and complexity artisan goods bring to the table. Most likely, you’ve spent more money than you should have in the process.

No judgement here. The job I love follows me home on nights and weekends, and I don’t make it to every farmers market myself. But if those lovingly-cared-for goods could come to you, would you still opt for an inferior product and less money?

Good feedback is always a bright spot in our day, but recently, a savvy client took our breath away when he said, “I wanted to list with you because I’ve seen you build a legacy, instead of, relying on someone else’s.”

I don’t know that we’ve ever felt so understood.

To show you what I mean, here are 10 more reasons to opt for a self-made brokerage:

  1. We will work hard for you because hard work is all we know.
  2. We have grit. We fought tooth and nail to get here, and we’ll fight just as hard for you.
  3. We aren’t afraid to try new things. That’s what got us past the Old Guard in the first place. If you have an idea, we’ll listen.
  4. We understand that every client has different needs and priorities, so we offer options and let you drive.
  5. In place of national branding, we have our own ideas.
  6. Because we are trendsetters, there are always others in hot pursuit. This means consistently having a cutting edge advocate at your disposal.
  7. Expertise is our product. We stay informed.
  8. Since nothing was handed to us, our reputation has always been our bread and butter. We built this house on a foundation of ethical behavior. A single commission worth risking all that? It just doesn’t exist.
  9. Simply put, we’re smart. The risks we do take are calculated, and we only take them after consulting you.
  10. We don’t think we’re entitled to your business, but we know that given the opportunity, we will earn your trust.

These days, we don’t think outside the box because we have to; we do it because we can.

XOXO- Brit

P.S. If this post has you dying to hit a farmers market, check out this one: https://visitgallia.com/gallia-grown-farmer-and-makers-market/


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